What this service entails
Evidence before pixels
Every failed redesign shares one trait: it was designed for the team, not the user. Research flips that. I talk to your actual customers, watch them use your product, and translate what I learn into a ranked list of fixes and opportunities.
Engagements fit your timeline — from a one-week usability sprint on a prototype to ongoing interview programs that feed every roadmap decision with fresh quotes and clips.
What's included
Methods matched to your question
- Stakeholder kickoff — align on the decisions this research must inform, so findings land where they change things.
- User interviews & surveys — moderated sessions and sharp questionnaires with recruited, relevant participants.
- Usability testing — task-based tests on your site, app or prototype with severity-ranked findings.
- Personas & journey maps — shared pictures of who you serve and where their experience breaks.
- Action report & readout — a plain-language report plus a live session where your team can ask anything.
Process
How a research sprint runs
Frame
Agree on research questions, success criteria and the decisions waiting on answers.
Recruit
Find five to ten participants who match your real audience, screened and scheduled.
Listen
Moderated interviews or tests, recorded with notes, clips and observed behaviors.
Report
Ranked findings, highlight reels and a readout your whole team can act on.
Selected work
Research that changed roadmaps
FAQs
Questions about user research
How many users do you need to test with?
Five to eight participants uncover the large majority of usability issues in a given flow. I recruit for relevance over volume — the right five people beat fifty random ones.
We have no users yet. Can you still help?
Yes. Prototype testing with target-audience stand-ins catches structural problems before engineering spends a dollar, which is the cheapest possible time to learn.
What do we actually receive?
A ranked findings report, session clips, personas or journey maps where useful, and a live readout with your team — everything written to be acted on, not filed away.
Keep exploring
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Know what your users really think
Run a one-week research sprint and decide your next move with confidence.